Should Small Businesses Outsource Marketing?

March 9, 2018

Marketing trends are changing daily.  Some consider it to be a moving target.  Technologies are evolving and customer behavior is changing almost every day.  


Small Business owners usually wear many hats from management, bookkeeping,  marketing and everything in between.  As a result, they don't have the proper amount of time to dedicate toward putting together successful marketing campaigns, much less continuing to keep up with the trends in marketing and consumer behavior.  Many don’t particularly like doing marketing or have a lot of experience with it either.  


According to the 2017 WASP Barcode Technologies “State of Small Business Report," 54% of small businesses outsource graphic design and website design.  Only 14% outsource their marketing, public relations, and advertising.


46% of small business owners surveyed do not even know if their marketing is working, according to InfusionSoft.  17% say they know their strategies aren’t working.  


Street Fight's research on small business owners found that among business owners that either do their marketing themselves, delegate it to an internal team, or outsource it to an agency; the owners that do their marketing themselves are the least satisfied with their results.  


The most satisfied?  The owners that outsource marketing to an agency.  



Should Small Businesses Outsource their Marketing?


Here are a few reasons we think small businesses should at least consider it.


  1. Time:  A marketing agency will free up your time and will make sure that all of the tasks associated to your campaigns and goals are being taken care of.  That gives you time to focus on running your business.

  2. Strategy:  A marketing agency will plan for results by creating and following a sound strategy that adapts to the changing demands of your market and changes in your industry.  

  3. Experience & Knowledgeable:  A marketing agency specializes in marketing so they can put together an effective marketing strategy in the fraction of the time that it takes the business owner that doesn't have the knowledge and therefore has to do continued research as they go.  A marketing agency also has experience running specific campaigns with other clients and could save you money on costly mistakes.

  4. Results:  Those who use an agency rate their satisfaction well over two-thirds higher in acquiring new customers (leads, store visits, etc.) and nearly three-quarters higher in generating sales (generating revenue from new and existing customers, upselling, etc.) than if they manage marketing themselves. Similarly, agency users were about one-fifth more satisfied with results than those who managed digital marketing with an internal team. (Street Fight)




Small businesses may have a higher return on investment by hiring an experienced and skilled marketing agency.  Marketing strategies and campaigns will be launched much quicker as well.  Most marketing agencies offer a free initial consultation.  It definitely doesn't hurt to do some research and schedule a consultation to see if hiring a marketing agency would be a good fit for your business's needs. 


We would love to hear from you.  At KMS Media Solutions, we are a one-stop provider of a suite of marketing services with a team of over 45 years of combined experience.  We work with small, medium, and multi-million dollar brands to get results with their marketing.  


Kim Snell, President

KMS Media Solutions



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