Content Marketing refers to creation of online media including the words on your website, original pictures and graphics, proprietary videos, blogs, e-books, infographics, and other related medias. Having a content marketing plan in place allows for your business or brand to stand out, or differentiate, from the competition.
Be competitive with Quality Content
Not all content is good content. Google needs content on your website to know where to rank it. We create two different types of content, visual content and written content.
Blog articles with rich keywords to get your website found in search.
We capture your Brand Story through visual content. We work off of your marketing calendar and make sure content is readily available for sale launches and holidays.
Useful Content should be at the core of your marketing.
Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly
defined audience — and, ultimately,
to drive profitable customer action.
We will determine the following as we build out your content marketing strategy:
Purpose and goals: Why you are creating content and what value it will provide
Audience: For whom you are creating content and how they will benefit
Story: What specific, unique, and valuable ideas you will build your content assets around
Process: How you will structure and manage your operations to activate your plans
Measurement: How you will gauge performance and continually optimize your efforts